- Evaluate your existing brand equity to identify opportunities for improvement.
- Create a plan for effectively leveraging and branding products.
- Study the current positioning of your organization or brand to assess whether or not it is credible, relevant, unique and durable.
- Develop positioning statements addressing the needs of key audiences and set the tone and for all communications.
- Bring your positioning to life by driving it through all elements of the brand planning mix.
- Evaluate your current visual practices to determine their image and functional appropriateness.
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- Develop the most appropriate word or words to identify an organization, product or service.
- Evaluate existing names to determine their image and appropriateness.
- Provide recommendations whether a name should be retained.
- Develop creative name solutions for organizations and products based on strategic criteria.
- Conduct research to validate name alternatives with key audiences.
- Develop systems for using and relating corporate, business unit, product and service names.
- Develop comprehensive design systems specifying graphic parameters for communications and marketing materials.
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