New Media
In today's rush to gain Internet presence, this care is often tossed out the window for such exalted brand values as being cool. The important thing to remember is the web has unparalleled power in affecting brand image. The reason boils down to expectations. The couch potato expects little in front of the TV -- commercials just come.

On the Internet, consumers choose to enter your web site and spend significant time there. Such investment must be rewarded by meeting the viewer's needs and expectations. Anything less can result in damage to the brand image far beyond the effect of a weak TV spot or less-than-optimal package design.

rizball communications provides Internet design services as part of a strategic marketing plan. We collaborate with our clients to create a cohesive branded website.

 


 


 

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